Why it pays to focus on a niche * Posted by Michael W. Byrnes, Jr. on September 7, 2010 Market segmentation has been a successful strategy for years, yet many do not benefit from implementing this approach. Most individuals know they cannot be all things to all people, but their businesses models underperform because they are trying to do just that. By dividing a large population into segments, a business can then position itself to better fulfill the needs of one unique group. Ten … [Read more...]
You are here: / Archives for MICHAEL W. BYRNES JR.